INTRODUCING THE SHAPE OF COLOR. OUR FIRST EVER DESIGN COLLABORATION WITH STYLIST COLIN KING. 

Size Matters

When we were building Beni it was because we couldn’t find the rugs we loved in the dimensions we wanted.

Rug pictured is a 6’ x 9’

View Size Guide

Rugs pictured are 6’ x 9’

Rug pictured is a 6’ x 9’

Looking for a different pattern?

Flat Weave

A rug to call your own. Our Flat Weave collection features beautiful, traditional weave blank canvases and patterns inspired by the shapes, lines and textures of Morocco.

Browse Collection

Featured Rugs is Wide
Featured Rugs is Wide
Trio
Trio
Tetris
Tetris
Steps II
Steps II
Static
Static
"It's honestly already my favorite rug I own. I told my friends they need to come over to check it out cause in no way can i describe how soft it is."

– Michelle

"The rug arrived today - the quality is incredible, colors beautiful, design just perfect. Thank you!! I am so happy."

– Mollie

"This will be my 4th Beni Rug!"

– Trisha

"Perfect in front of a roaring fire."

– Peter

"Thanks a lot for the beautiful rug!! We already love it! It overmatched our expectations!"

– Jeannine

Handwoven in the Atlas—customized by you.

When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.

Our Process