Heritage Craft, Reimagined. Complimentary Global Shipping. Free Trade Certified.

Doors and Maze rug in Paris living room in front of fireplace and two green sofas

The Instant Warmth of the Handwoven

Authentic Beauty

Beni connects 3,500 years of tradition with the pulse of today.

Speak With a Beni Designer
The Archival collection in a living room
;

Massif

from

$662

100% Wool | Knotted
3 Colorways

The Latest Collaboration

The Archival Collection

Archival collection features hypnotic patterns rendered in rich, saturated hues. It’s a lively reinterpretation of Turkey’s rug making heritage through the lens of Moroccan craft.

From

Tom Delavan

Styles

6

Every Beni rug is hand crafted to order, just for you.

Our Collections

Meet our collections. From exclusive collaborations with Eyeswoon and Colin King to black and white designs that you can make your own, explore until you find a rug that makes you feel at home.

  • Gambit rug in bathroom
    Gambit
    From
    $662
    Material
    100% Wool
    Weave
    Knotted
  • Boundaries rug in living room
    Boundaries
    From
    $662
    Material
    100% Wool
    Weave
    Knotted
  • Imprint rug in foyer
    Imprint
    From
    $662
    Material
    100% Wool
    Weave
    Knotted
  • Restraint runner in kitchen
    Restraint Runner
    From
    $988
    Material
    100% Wool
    Weave
    Knotted
  • Periphery Rug in white room
    Periphery
    From
    $662
    Material
    100% Wool
    Weave
    Knotted
The black and white Flamingo Estate Flower Floor rug with two green chairs
;

Flower Floor

from

$662

100% Wool | Knotted
3 Colorways

Rugs Crafted for Daily Pleasure

Flamingo Estate x Beni Rugs

Our collection in partnership with Flamingo Estate is inspired by the transcendent garden and architectural details of their hedonistic HQ high atop the hills of Los Angeles.

From

Flamingo Estate

Styles

16

Our Story

Learn More
  • Weavers in the Beni Studio

    The Studio

    The Beni Studio is an 8,000 square foot hub of craft - where 85 weavers work next to a sun-flooded courtyard, where the thump of hammers against wool fills the air, and where our team explores new possibilities of an age-old art. It’s the purest expression of who we are and the first vertically integrated facility of its kind in Morocco.

  • Weavers hands

    Fair Trade Certified

    The Beni Studio is certified as Fair Trade by Label Step, a Swiss NGO focused on the handmade rug industry. Composed of 85 weavers, our growing in-house weaving team works from two thoughtfully designed ateliers just outside of Marrakech. Less experienced weavers work alongside master weavers, honing their craft while ensuring that each rug is woven by a weaver who has reached the pinnacle of her craft.


  • Washers hanging a rug to dry.

    The Beni Difference

    Washing is where the magic happens. Our expert team’s deft touch creates uniquely soft, decadent rugs. Each finished Beni rug is washed up to five times and dried on handmade racks under the desert sky. Our proprietary washing process took us three years of research and development to perfect. The top secret process locks in color fastness while softening the wool’s natural fibers to achieve a lustrous sheen and velvety feel. Bring on the lounging.

  • Wool on racks

    The Wool

    It starts at the source. We are committed to working with only the most exceptional materials. We've partnered with a 3rd generation company to procure heritage quality, 100% live wool, shorn humanely from sheep with the longest, silkiest fleece. Nothing else will do.

Choose your colors, Choose your size

Customize a Rug of Your Own

    Customize a Rug of Your Own

    Key

    from

    $454

    100% Wool | Flat Weave
    Multiple colorways

    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own
    Customize a Rug of Your Own

Our Weaving Techniques

Meet our two weaving techniques: knotted and flatwoven. Read on to see which fits your vibe. Layering the two constructions is always a good idea!

  • Beni Knotted Rug Weaving Technique

    Knotted Weave

    Our knotted weave rugs are made entirely by hand, one knot at a time. Pile heights are 1" - 1.5", and average 1.25". On request, we can create pile height as short and compact as 1.5cm (0.65 in) or as long and shaggy as you like. Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our top secret washing process at our Studio.

  • Beni Flat Weave Technique

    Flat Weave

    Our flatwoven rugs are also made entirely by hand. Weavers tightly interweave warp and weft strands of yarn on the loom to create rugs that are lighter, with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Flatwoven pile heights are .4".

;

A Colin King Collaboration

Obscura Collection

Twilight ritual is the foundation for a collection inspired by the interplay of light and shadow, reality and dream, and games of chance. The mood board for this collection pinned jungle paintings by Rousseau next to obscure film stills.

From

Colin King

Styles

9

Obscura Collection
Rugs rolled in basket
The Beni Showroom

Join the Beni Trade Program

The Beni trade program offers the highest level of service to design professionals. With exclusive discounts and custom design services, our team is here to help.

Services:

  1. Custom Colors
  2. Custom Sizing
  3. Custom Details

“The Best New Way to Get a Moroccan Rug.”

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1/7

Visit Us

The Beni Apartment

The Apartment NYC

Our US-based showroom is located in the West Village of Manhattan, and will showcase a rotating installation of our handwoven knotted and flat weave creations.

Visit NYC
Beni studio entrance

The Studio Marrakech

Rug shopping, reimagined. Witness how Moroccan rugs are woven and washed, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.

Visit Marrakech