INTRODUCING THE SHAPE OF COLOR. OUR FIRST EVER DESIGN COLLABORATION WITH STYLIST COLIN KING. 

Introducing: The Shape of Color

A Design Collaboration
with Colin King 

Beni rugs are handwoven in the Atlas — customized by you. We’re proud to bring you incredible designs, while preserving an age old craft & supporting local communities.

Old world meets new world

In the Atlas Mountains of Morocco, a small community of Berber descendants have been crafting handwoven rugs in the same way for thousands of years - entirely by hand, one knot at a time.

One-of-a-kind

When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.

Good things are worth waiting for

All Beni rugs are made to order. No machines, just twenty-four hands and a tradition older than Morocco itself.


"The Best New Way to Get a Moroccan Rug"

"Rugs That Double as Art"

"Reimagining the Rug Trade"

"These rugs are worth the money and the wait"

"With options to customize size and design, these one-of-kind rugs are gorgeous in any space."

"Ancient Craft With A Distinctly E-Commerce Twist."

"Gorgeously simple designs and luxuriously thick wools."



Knotted vs. Flat

Knotted rugs are sumptuous, warm, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5".  Flat rugs are the breezier, more casual cousin to full pile. A different weaving technique means these rugs keep a lower profile.


Beni Collections

Meet our collections. From traditional geometric patterns to rugs inspired by lush gardens or the masters of modern art, explore until you find a rug that makes you feel at home.