Handcrafted for Home. Complimentary Global Shipping. Free Trade Certified.
Rugs Crafted for Daily Pleasure
Beni connects 3,500 years of tradition with the pulse of today.
Rugs Crafted for Daily Pleasure
Our collection in partnership with Flamingo Estate is inspired by the transcendent garden and architectural details of their hedonistic HQ high atop the hills of Los Angeles.
From
Flamingo Estate
Styles
16
Every Beni rug is hand crafted to order, just for you.
Meet our collections. From exclusive collaborations with Eyeswoon and Colin King to black and white designs that you can make your own, explore until you find a rug that makes you feel at home.
The Latest Collaboration
Archival collection features hypnotic patterns rendered in rich, saturated hues. It’s a lively reinterpretation of Turkey’s rug making heritage through the lens of Moroccan craft.
From
Tom Delavan
Styles
6
Choose your colors, Choose your size
Meet our two weaving techniques: knotted and flatwoven. Read on to see which fits your vibe. Layering the two constructions is always a good idea!
Knotted Weave
Our knotted weave rugs are made entirely by hand, one knot at a time. Pile heights are 1" - 1.5", and average 1.25". On request, we can create pile height as short and compact as 1.5cm (0.65 in) or as long and shaggy as you like. Turn over any Beni rug and notice how meticulously close each knot of wool is tied to one another. The result? A lush, luxurious field of soft wool – its fibers softened by our top secret washing process at our Studio.
Flat Weave
Our flatwoven rugs are also made entirely by hand. Weavers tightly interweave warp and weft strands of yarn on the loom to create rugs that are lighter, with a low profile and a slightly more rustic feel underfoot. These rugs are ideal for warm climates and for layering. Flatwoven pile heights are .4".
A Colin King Collaboration
Twilight ritual is the foundation for a collection inspired by the interplay of light and shadow, reality and dream, and games of chance. The mood board for this collection pinned jungle paintings by Rousseau next to obscure film stills.
From
Colin King
Styles
9
The Beni trade program offers the highest level of service to design professionals. With exclusive discounts and custom design services, our team is here to help.
Services:
1/7
“The Best New Way to Get a Moroccan Rug.”
1/7
The Apartment NYC
Our US-based showroom is located in the West Village of Manhattan, and will showcase a rotating installation of our handwoven knotted and flat weave creations.
The Studio Marrakech
Rug shopping, reimagined. Witness how Moroccan rugs are woven and washed, design your own, and top it all off with an espresso (or rosé) from our Milan-inspired bar.