When we were building Beni it was because we couldn’t find the rugs we loved in the dimensions we wanted.
The Beni difference
Beni's proprietary washing technique creates a super soft, luxe texture and finish. Each finished rug is washed and dried up to 5 times.
Looking for a different pattern?
The Shape of Color
Inspired by the rich hues of Marrakech and Tangier, our first design collaboration is here! We've teamed up with creative wunderkind, designer, and stylist Colin King on 11 exclusive, limited-edition designs featuring all new, custom-dyed shades and geometric shapes.
"It's honestly already my favorite rug I own. I told my friends they need to come over to check it out cause in no way can i describe how soft it is."
"The rug arrived today - the quality is incredible, colors beautiful, design just perfect. Thank you!! I am so happy."
"This will be my 4th Beni Rug!"
"Perfect in front of a roaring fire."
"Thanks a lot for the beautiful rug!! We already love it! It overmatched our expectations!"
Handwoven in the Atlas—customized by you.
When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.