The Beni experience.
Two years after launching this digital home of Beni Rugs, we broke ground on an 8,000 square foot studio in Tameslouht, Morocco. The studio - which houses our design HQ, rug showroom, and our team of incredible Berber women who weave the brand’s creations - is situated on the Route to Amizmiz, an emerging design enclave twenty minutes south of the bustling city of Marrakech.
A new way to shop.
The studio aims to modernize the traditional set-up of shopping handcrafted Moroccan rugs within the city’s markets. Here, our rugs are displayed on sleek modular rack systems, and an immense selection of yarns and color swatches inspire customization.
What to expect.
We’ll provide the ride
See our looms in action.
Discover the craft of Morocco.
Design your perfect rug with us.
The Beni weaving team is compensated with above market rates alongside benefits such as childcare and transportation to work. We are proud to support and protect this ancient craft while evolving the compensation model for weavers in Morocco.
After each rug is finished on the loom, it’s washed and dried up to 5 times. Normally, this process is quite water-intensive. The Studio employs a water recapture system to ensure that as much water is collected, filtered, and reused as possible to minimize our environmental footprint.
“We want visitors to browse unhurriedly, get inspired, and enjoy an espresso from our Milan-inspired bar.”
View the gallery.
Visit Us in NYC
Beni in a brownstone. Let’s meet by the fireplace to chat rug design, review color and construction samples, and answer any questions.Explore The Apartment
A rug to call your own. Our Customize Collection features beautiful, traditional weave blank canvases and patterns inspired by the shapes, lines and textures of Morocco. Choose your color combination, size, and tassel preference. We’ll take care of the rest.