Jameson - Runner
from $550
A deep, soft field bracketed by fine linear bands that curl at their ends — a wave motif in the graphic language of vintage designer towels, breaking at the edge of the rug. Jameson is available to purchase in either Atlas or Rif constructions. Atlas is our traditional hand-knotted construction, here carefully clipped to a lower pile that keeps its sumptuous, textural softness in a cleaner profile. Each strand of wool is hand-tied, producing a surface that grounds a room and invites bare feet. Rif is our close-cropped hand-knotted construction, sheared low to reveal the knot itself — a dense, tactile surface with the quiet character of a rug worn in over time. In Atlas, Jameson reads plush and enveloping; in Rif, thinner and more lived-in, with the wave motif drawn sharper against the textured ground. Available in 3 colorways. Custom sizes available by request.
Jameson - Runner
Size
Construction
Tassels
Lead Time
Each and every BENI rug is woven entirely by hand from natural materials and then washed and dried in the mountain air. Current estimated lead times are:
Atlas -
- 9' x 12' and smaller: 12-16 weeks
- Larger than 9' x 12’: 16 - 20 weeks
Rif -
- 9' x 12' and smaller: 10-14 weeks
- Larger than 9' x 12’: 12 - 16 weeks
Zahara -
- 9' x 12' and smaller: 14-18 weeks
- Larger than 9' x 12’: 18 - 22 weeks
Since your rug is hand-crafted, there will be natural, beautiful variations in pattern and color. These are sure signs of an authentic rug made just for you. Final sizes, pile heights, and design can vary by up to 5% from what is ordered.
Looking for a custom size? Need help picking the perfect rug for your space? Have a product question? Our designers are here to help! Connect to a designer
Can I return my rug?
All orders are final and we cannot accept returns. Please ensure all measurements, colors, and design are correct before submitting your order!
Can I cancel my order?
After placing an order, you have until 7:00 PM ET the following day to cancel and get your money back.
What if I don't like what I ordered?
We certainly hope that never happens! We're here to answer whatever questions you've got before you place an order to ensure you're 100% happy with your one-of-a-kind design.
Please note that while air shipping is included to most of the world, orders with delivery locations outside of the US are subject to VAT and import duties of their destination country. Please contact our team with any questions via bonjour@benirugs.com.
The Details
Atlas Low
The classic hand-knotted construction, sheared to a uniform pile height. Sumptuous, warm, textural, and incredibly soft underfoot. Each strand of wool is hand-tied for a texture that softens and grounds any space.
Rif
A new, close-cropped hand-knotted construction. Knotted by hand and then sheared low to reveal the knot itself, Rif has a tactile surface with the quiet character of a rug shaped by time.
Not sure on the details? Need advice on the best choice for your space? We’re here to help.
Our Process
The Beni Difference
Though there are many steps in the making of every rug, our washing method is where innovation braids into the traditional craft most technically. Once woven, each finished design goes through our proprietary washing process before moving to hand-hewn wooden racks in our courtyard to dry. This step results in soft and resilient rugs meant to last lifetimes.
There is no comparison to your product in terms of color saturation, nuance, loft of the fibers and design.
From
Barb
1/8
