When we were building Beni it was because we couldn’t find the rugs we loved in the dimensions we wanted.
The Beni difference
Beni's proprietary washing technique creates a super soft, luxe texture and finish. Each finished rug is washed and dried up to 5 times.
Looking for a different pattern?
“From the Flokatis of my 70’s youth to the Beni Ourains I discovered the first time I went to Morocco, shaggy rugs have always appealed to me. My latest obsession is Tulus - which have been woven in Turkey for over 100 years. Similar in construction to those made in the Atlas Mountains, the Turkish rugs sometimes come in surprising combinations of colors. The patterns are bolder, ranging from a simple border, to zig zags to stylized foliate motifs. Apart from the plushness of the rugs, I was drawn to the loose geometric patterns that really show the hand of the weaver” - Tom Delavan
"It's honestly already my favorite rug I own. I told my friends they need to come over to check it out cause in no way can i describe how soft it is."
"The rug arrived today - the quality is incredible, colors beautiful, design just perfect. Thank you!! I am so happy."
"This will be my 4th Beni Rug!"
"Perfect in front of a roaring fire."
"Thanks a lot for the beautiful rug!! We already love it! It overmatched our expectations!"
Handwoven in the Atlas—customized by you.
When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.