Size Matters
When we were building Beni it was because we couldn’t find the rugs we loved in the dimensions we wanted.



The Beni difference
Beni's proprietary washing technique creates a super soft, luxe texture and finish. Each finished rug is washed and dried up to 5 times.
Looking for a different pattern?
Archival
“From the Flokatis of my 70’s youth to the Beni Ourains I discovered the first time I went to Morocco, shaggy rugs have always appealed to me. My latest obsession is Tulus - which have been woven in Turkey for over 100 years. Similar in construction to those made in the Atlas Mountains, the Turkish rugs sometimes come in surprising combinations of colors. The patterns are bolder, ranging from a simple border, to zig zags to stylized foliate motifs. Apart from the plushness of the rugs, I was drawn to the loose geometric patterns that really show the hand of the weaver” - Tom Delavan
Handwoven in the Atlas—customized by you.
When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.