Heritage Craft, Reimagined. Complimentary Global Shipping. Free Trade Certified.
We count the time it takes to make our rugs in months. Our highly trained team is obsessive about quality, excellence and treating our employees like family. A Beni rug is made at our state-of-the-art Studio outside of Marrakech, in fair-trade certified conditions, using heritage quality wool. It undergoes a top secret washing process that lends our rugs a sheen, softness and quality unlike anything else we've found. Our designs are developed in-house either by our team or in partnership with leading design world figures. Taken together, these elements create a rug unlike any other, destined for homes unlike any other.
Great question! We are proud to be the first vertically integrated rug company in Morocco - meaning that we own and operate our own weaving and washing facilities. Doing so allows us to pay our weaving team 2 - 4x the national average, provide a beautiful working environment, and create the highest quality rugs imaginable.
Our website is our flagship store, designed to welcome you and share our vision of handcrafted rugs of uncompromising quality, woven in fair-trade certified working conditions. Unfortunately, other sites and sellers frequently copy our designs and even use our photos to sell their rugs. Our color palettes are the result of years of research and fine tuning, and are not available anywhere else.
Beni Rugs are only available on our website and also via Design Within Reach, The Expert and (coming soon) The Invisible Collection.
Beni Rugs are made the very highest quality, 100% live wool available. The wool is locally and humanely sourced in Morocco. We partner with a 3rd generation wool expert to create custom colors that are only available through our website.
The answer comes down to our people, our process, and our materials. Each Beni rug begins with heritage quality wool dyed in exclusive color palettes. Our weaving team is compensated at 2 - 4x the national average, works in a beautiful environment, and benefits from free transport and childcare. The Beni Studio is a fair trade facility in which every detail of every rug is obsessed over. Our state of the art washing facility creates rugs with an extraordinary texture and finish. We believe in doing things the slow way, the right way, and with the upmost respect for our team.
Beni Rugs are made from 100% natural wool . All natural fiber rugs will shed slightly, especially in the beginning. Don't worry! Nothing is wrong with your rug. It's simply the nature of the material and the construction. That being said, we put our rugs through a very intensive washing and drying process (sometimes up to 5 times per rug) to eliminate as much shedding as possible before shipment. Regular vacuuming in the first couple of weeks will help to quickly reduce shedding.
Please follow our care instructions to ensure a long life for your new heirloom. Please refer to our Terms and Conditions for additional warranty information. If anything does go awry, please drop us a line at bonjour@benirugs.com and we'll do our best to make it right.
Please visit us at our Apartment in New York City or at our main HQ - the Studio in Marrakech. You can make an appointment at either location to come see and feel for yourself! We're always busy planning ways you can get your hands (and feet!) on a Beni rug. Sign up for our email list and be the first to know when we announce events, pop-ups, and more.
We accept all major credit cards, as well as PayPal. Please note that full payment is required to initiate an order.
As a first step, click here to check out our rug guide. One step better - our team of Beni designers are here to chat rug styles and sizing. Email us at bonjour@benirugs.com and one of our team members will be right back to you.
In a word, no. Each rug is made entirely by hand in fair trade certified ateliers from 100% live wool. This means that natural, beautiful variations are part of the charm of a rug woven by hand - in a word of mass produced products, we value these differences as the true markers of luxury.
After weeks of weaving, our rugs are washed and hung to dry under the desert sun, which means the colors can fade slightly.
Final sizing can also vary by 5% due to the handmade nature of the product.
All Beni rugs are perfectly imperfect, which is part of what makes each one so special—it was made just for you.
After placing an order, you have 24 hours to cancel or change your order.
After placing an order, you have 24 hours to cancel and get your money back. Because every piece is made by hand just for you, orders not canceled after this time cannot be canceled or refunded.
You will be charged the total cost once your order is placed.
For orders heading to the US, we charge state sales tax where applicable. For international orders, duties and taxes will be charged depending on the destination country.
That's easy - just let us know! Reach our team at bonjour@benirugs.com and let us know what you have in mind.
Yes! While not essential, rug pads add a layer of protection for your floors and your rug. They are especially handy for lighter flatweave rugs to hold them in place. They also just make any rug more comfortable. We offer rug pads by request - simply let us know that you're interested in one by emailing bonjour@benirugs.com.
We encourage you to put your name on our email list in order to find out about our latest offers. Once a year, on Black Friday, we have a sample sale where we empty our closet of any production samples or any rugs that didn't turn out exactly as planned, but are still beautiful!
We do! Our trade program offers exclusive benefits, sampling, custom options and special pricing. Please apply by emailing our trade sales team at trade@benirugs.com
New orders are processed within 24 hours, and sent straight to our Studio production team. The entire process - from setting up your loom, to weaving your rug, to washing and drying, takes 12 - 16 weeks. Rugs 9' x 12' and larger between 16-20 weeks. Kindly check in with our team for order updates.
For shipments to the USA and to Europe, it's on us! All of our prices include the cost of curbside Fedex delivery.
We offer white glove delivery in the United States for an additional fee. If you'd like a quote for white glove delivery, kindly drop our team a note to bonjour@benirugs.com.
For other international destinations, it depends on where you live. Shipping rates will populate during checkout. Please note that for shipments outside the US, duties and taxes may apply. We're happy to calculate these for you in advance, just drop us a line.
We ship to almost all international destinations! If you don't see your country as an option at checkout, kindly drop us a note to bonjour@benirugs.com and we'll look into it.
As soon as your rug is approved by our quality control team in Morocco, we'll send you a tracking number to follow its journey.
Sometimes we can make magic happen - but remember that weaving by hand takes time. In a world of instant gratification, we treasure the ancient ways of creating objects meant to last. If you're in a rush, kindly email us at bonjour@benirugs.com and we'll let you know what we can do.
Standard shipping is via FedEx International Air from Marrakech. We offer white glove delivery in the United States for an additional fee. If you'd like a quote for white glove delivery, kindly drop our team a note to bonjour@benirugs.com.
After placing an order, you have 24 hours to cancel and receive a refund. Because every rug is made just for you, entirely by hand, orders cannot be canceled past this deadline.
If you are shipping within the USA, local state sales tax will be charged where applicable. It is your responsibility as the customer to report any purchases of tangible personal property that have not been taxed by Beni Rugs and pay use tax on those purchases unless exempt under local State law. Duties do not apply to for shipments to the USA.
Outside the USA, orders are quoted based on DDP (Delivery Duty Paid) basis, which means that all relevant import taxes and duties are included in your final purchase price. You'll find these under the 'Shipping + Duties' field.
We're here to help! As the first vertically integrated rug company in Morocco, we keep a close eye on each and every order. Write us at bonjour@benirugs.com and we'll get back to you within 1-2 days with a status update.
As soon as your rug leaves our shipping floor in Morocco, we'll send you an email to track its progress.
All orders are final and we cannot accept returns. Please ensure all measurements, colors, and design are correct before submitting your order!
We certainly hope that never happens! We're here to answer whatever questions you've got before you place an order to ensure you're 100% happy with your one-of-a-kind design.
We craft our rugs to last - these are objects that are meant to live with you. The durability of a rug doesn't have to do with the amount of traffic it endures, but rather how often you clean it. Dirt that accumulates in a rug can shred the fibers, which causes the rug to degenerate over time. With regular cleaning, Beni rugs can (and do) last for decades.
To help extend the life of your rug, we recommend avoiding motorized attachments with beater brushes. Lower the power of the suction if possible. Vacuum side to side (parallel to the tassels or bindings of the rug). Your movements should be slow and steady in order to suck up as much dirt and dust as possible. Request a detailed care guide by emailing us at bonjour@benirugs.com.
If you need to spot clean your rug, do so with warm water and a small amount of mild detergent. Wool naturally repels liquids at first contact so treat it quickly with a dry cloth and follow up with water and detergent and your rug should be fine.
After a few years (or more serious soiling), we recommend having your rug professionally cleaned. Look for a quality professional cleaner in your part of the world to help reinvigorate your Beni rug. We have recommendations in LA and NYC - just drop us a line to bonjour@benirugs.com for an introduction to our preferred partners.
Beni Rugs are made the very highest quality, 100% live wool available. The wool is locally and humanely sourced in Morocco. We partner with a 3rd generation wool expert to create custom color palettes that are exclusive to Beni.
Beni Rugs are made from 100% natural wool . All natural fiber rugs will shed slightly, especially in the beginning. Don't worry! Nothing is wrong with your rug. It's simply the nature of the material and the construction. That being said, we put our rugs through a very intensive washing and drying process (sometimes up to 5 times per rug) to eliminate as much shedding as possible before shipment. Regular vacuuming in the first couple of weeks will help to quickly reduce shedding.
Beni Rugs, Inc. is committed to making our website's content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please contact our Customer Service at bonjour@benirugs.com with “Disabled Access” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. We take your feedback seriously and will consider it as we evaluate ways to accommodate all of our customers and our overall accessibility policies. Additionally, while we do not control such vendors, we strongly encourage vendors of third-party digital content to provide content that is accessible and user friendly.
Explore here to learn more about how our rugs are made and where you should put them once they move into your home.