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Who we are

Weaving together ancient rug making techniques with a modern design perspective, we celebrate the magic of Moroccan rugs.


In the beginning

We started Beni to change the way people shop for rugs. By blending tradition with modernity, we evolve the time-honored art of rug making while introducing endless customization options in the form of color, size, and design.


Forever inspired

We are inspired by natural materials, architecture, artistic expression and the colors and shapes of Morocco. The results are rugs that meld the ancient and the contemporary.

Dedication to design

Our designs take their cues from many sources, including natural form, abstract painting, mosaic entryways, the landscapes of the Atlas Mountains. We also partner with thought leaders in design who push the boundaries of the Moroccan weaving tradition.


Supporting community

We are dedicated to improving and evolving working conditions, benefits, wages and overall experience for our team members.