Broken Symmetry by Athena Calderone is Here! Explore >

Who we are

Weaving together the ancient techniques of Berber heritage with a modern design perspective, we celebrate the magic of Moroccan rugs.

In the beginning

We started Beni to celebrate the art of making Moroccan rugs by hand. We preserve the time-honored art of rug making while introducing endless customization options in the form of color, size, and design.

Forever inspired

We are inspired by natural materials, architecture, artistic expression and the colors and shapes of Morocco. The results are rugs that meld the ancient and the contemporary.

Dedication to design

Our designs take their cues from many sources, including natural forms, abstract paintings of the modern art movement, patterns in traditional zelig tile work, stunning landscapes of the Atlas Mountains.

Supporting community

We are dedicated to improving and evolving working conditions, benefits, wages and overall experience for our team members.