Heritage Craft, Reimagined. Complimentary Global Shipping. Free Trade Certified.

heritage CRAFT, reimagined

A world beneath your feet

Humanity over machinery

Choosing a Beni rug for your space is an investment with a ripple effect in your world, and ours too. With every design, gestures of this intergenerational craft are left behind by every person who has touched the process of its creation.

Shop our most loved designs

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    Konya

    from

    $870

    100% Wool | Atlas
    3 Colorways

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A place where tradition bends but never breaks

As Sam Cochran put it in a story for Architectural Digest, our approach at Beni streamlines Moroccan rug-making realities, bringing stability, community, and economic opportunity to what has historically been a solitary and uncertain pursuit.

  • Meridian rug under desk
    Secession
    From
    $900
    Material
    100% Wool
    Weave
    Knotted
  • Leopold
    From
    $750
    Material
    100% Wool
    Weave
    Knotted
  • Deco rug under desk
    Deco
    From
    $900
    Material
    100% Wool
    Weave
    Knotted
  • Metropolis rug next to bathtub
    Metropolis
    From
    $900
    Material
    100% Wool
    Weave
    Knotted
  • Tür
    From
    $750
    Material
    100% Wool
    Weave
    Knotted
  • Leopold rug in Dining room
    Leopold
    From
    $750
    Material
    100% Wool
    Weave
    Knotted
  • Tür
    From
    $750
    Material
    100% Wool
    Weave
    Knotted

Postcards from Portugal

From the poetic perspective of Fernando Pessoa to the aesthetic vernacular of Portuguese architecture, Orpheu paints a Fauvist vision of imagination and reality through the eyes of Olivier Garcé and Clio Dimofski.

DESIGNED BY STUDIO KO

Memories from Casablanca

Measured in months

Housing all components of this analog craft under one roof in Morocco, our process ensures the highest levels of authentic quality.

OUR CRAFT

Valentina Akerman on unfussy fish and good taste

On our Journal, we wax poetic on what inspires our craft and host conversations with people that we admire.


EXPLORE THE JOURNAL

Looking to trade?

Through our trade program, we offer the highest level of service to design professionals. With friendly discounts, complimentary samples, and dedicated account management, our team is infinitely at the ready and eager to collaborate.

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