Explore our new Manhattan Loft on Vogue, a Tribeca Temple to Craft
Stories
Alive with lineage
Atlas rugs are living records of comfort and craft; as winter unfolds, we are warmed by the method of our signature technique.
Date
January 22nd, 2026
Author
Beni
Leave it all behind for the plush comforts of Chalet, a collection of nostalgic teleportation. Each shaggy tall-pile rug depicts a scene worthy of rumination and retreat. Explore the collection.
A rug is not merely something to walk on or decorate; it records and remembers.
As winter unfolds, we return to all that holds warmth. Atlas rugs were born from this need: woven high in the Atlas Mountains, where cold desert nights demanded insulation, protection, and care. Their shaggy pile and generous softness were not aesthetic decisions, but acts of survival—crafted to warm families and travelers alike. Today, that same depth and tactility brings comfort into living areas and bedrooms, offering a grounding softness with an enduring offering of warmth and attention.
Seen here in situ, Répit is a fluffy homage to the storybook silhouettes that checker the sides of Swiss chalets. Shop every design of Chalet.
In this vintage 1931 relief map of Morocco, old paths of travelers can be explored.
Stretching back centuries, the lines and symbols woven into Atlas rugs carry meaning far beyond aesthetics. Traditional motifs symbolize fertility and seasonal cycles—visual languages passed hand to hand, generation to generation. Each rug reads like a living record: an evolving scroll where ancient practice meets the present.
A confluence of timelines beneath our feet, warming body and space.⠀
Few pleasures rival the plush comfort of an Atlas rug underfoot first thing in the morning. Here, Kubus from Athena Calderone anchors a bedroom. Shop the Salon collection.
Atlas rugs remain what they have always been: vessels of warmth, memory, and human touch—alive with lineage, and made for winter living. Explore some of our favorite plush designs.
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The new Beni Loft represents an experiential view of our craft, a light-filled gathering place that echoes the hum of our Moroccan studio. Every rug holds a spirit of place and feeling; the loft gathers them into its own.
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Orpheu
The little waves of Henri Matisse
Ondine, our favorite design from Orpheu, mimics the wiggling line-work of Henri Matisse with a simple squiggle that swims around the rug’s perimeter. This, and the seven other designs of the collection speak a language of dreamy fluidity.
08/26/2024
HELPING HANDS
Like a piece of art, when considering a rug it’s wise to have a place picked out for it before you leap into the investment. Turns out, that’s often easier said than done.