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Chroma I

Loosely inspired by Ellsworth Kelly’s Spectrum of Colors Arranged by Chance, the 9 rugs of Chroma I designed by Colin King study the elusive effect that color has on our aesthetic perceptions. Each minimal, flatwoven design wears stripes like tanlines earned under the summer sun.

Released
Summer '25
Styles
9

Earthy, rich and sun-kissed, Chroma I's palette is steeped in a theory of saturation and reduction with each hue presenting its own distinctly individual narrative from freshly squeezed Sicilian oranges to date-scented tanning oil.

Flatwoven rugs inside of a beach house

    Rhomer

    from

    $528

    100% Wool | Zahara

Cerise

100% Wool | Zahara

from

$528

1963

100% Wool | Zahara

from

$528

The entirety of this collection is constructed in our flatwoven Zahara method dialing in on the details of this ancient craft. Like grains of sand on the beach, thousands of tightly woven strands of woolen yarn merge together in Zahara rug's impressively meticulous configurations, offering a tidy and light feel underfoot that's perfect for the dog days of summer.


Rugs inside of a beachfront property overlooking the ocean

    Cerise

    from

    $528

    100% Wool | Zahara

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Iberville

100% Wool | Zahara

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$528

Audacious yet understated, each rug’s self-assured palette plays with perception, fine-shading the whole of each design in the same way that a painter might make subtle variations through the use of light and shadow. Deep reds recall the seeds of overripe pomegranates, striped side by side with muted goldenrod, while rows of oat and amber blur, top to bottom through soft transitions of hand-crafted live wool.


Tarocco

100% Wool | Zahara

from

$528

Cloudless

100% Wool | Zahara

from

$528

Cloudless Runner

100% Wool | Zahara

from

$440

A rug, folding chair, and umbrella on the beach

    1963

    from

    $528

    100% Wool | Zahara

Runners

Terry

100% Wool | Zahara

from

$528

Clary

100% Wool | Zahara

from

$528

A chaise lounge on top of a flatwoven rug outside on a beach boardwalk
Rhomer

100% Wool | Zahara

from

$528

Intervals

100% Wool | Zahara

from

$528

Intervals Runner

100% Wool | Zahara

from

$440

The Dune House

Nostalgic like a polaroid, Chroma I was photographed by Romain Laprade in a Pines Modern house located on the dunes of Fire Island designed and built by Peter Asher between 1968 and 1969. The wooden house filters Asher’s love of the techno-futuristic hyperbolic paraboloid concrete structures of Spanish architect Felix Candela through the improvisational, do-it-yourself sensibility of The Whole Earth Catalog, resulting in the wonderfully quirky abode.

Following suit, all 9 styles of Chroma I reverberate this feeling of poolside geometry with their boldly joyful patterns serving as the architectural framework of each rug’s design.