Hundreds of rugs, all one of a kind. Shop the Sample Closet sale for styles up to 40% off through December 2, 2025.
The doors are open
Sample Closet Sale
Faster isn't always better
Faster isn't always better
Choosing a Beni rug is an investment that creates a ripple effect in your world and ours. Each one reflects the hands and heritage behind its making.
Shop our most loved designs
Crowd Favorites
pied-à-terre
The Beni Loft
A place where tradition bends but never breaks
As Sam Cochran put it in a story for Architectural Digest, our approach at Beni streamlines Moroccan rug-making realities, bringing stability, community, and economic opportunity to what has historically been a solitary and uncertain pursuit.
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An olfactory artifact
An olfactory artifact
Created in concert with Studio KO’s first collection for Beni, the Intersection candle, available now, was imagined in collaboration with Studio KO and Azzi Glasser. Designed to linger like a memory, its scent perfumes the room with notes of warm cedar and cool stone.
DESIGNED BY STUDIO KO
Memories from Casablanca
Postcards from Portugal
From the poetic perspective of Fernando Pessoa to the aesthetic vernacular of Portuguese architecture, Orpheu paints a Fauvist vision of imagination and reality through the eyes of Olivier Garcé and Clio Dimofski.
Measured in months
Housing all components of this analog craft under one roof in Morocco, our process ensures the highest levels of authentic quality.
Can a rug be a portal?
Can a rug be a portal?
On our Journal, we wax poetic on what inspires our craft and host conversations with people that we admire.
Looking to trade?
Through our trade program, we offer the highest level of service to design professionals. With friendly discounts, complimentary samples, and dedicated account management, our team is infinitely at the ready and eager to collaborate.