Beni rugs are handwoven in the Atlas — customized by you. We’re proud to bring you incredible designs, while preserving an age old craft & supporting local communities.
Meet our collections. From traditional geometric patterns to rugs inspired by lush gardens or the masters of modern art, explore until you find a rug that makes you feel at home.
Cast your roll. A subtle yet compelling collection of graphic blocks in Nightfall are layered against an Oat background in this versatile new design. Obscura is a new collection designed by Colin King in which heritage craft meets contemporary designs inspired by mysticism, magic, shape and shadow. Handmade to order in Morocco from the softest, highest quality live wool.
Knotted vs. Flat
Knotted rugs are sumptuous, warm, and incredibly soft underfoot. The pile for these rugs ranges from 1" - 1.5". Flat rugs are the breezier, more casual cousin to full pile. A different weaving technique means these rugs keep a lower profile.
Old world meets new world
In the Atlas Mountains of Morocco, a community of Amazigh (Berber) descendants have been crafting handwoven rugs in the same way for thousands of years - entirely by hand, one knot at a time.
When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.
Good things are worth waiting for
All Beni rugs are made to order. No machines, just twenty-four hands and a tradition older than Morocco itself.