When we were building Beni it was because we couldn’t find the rugs we loved in the dimensions we wanted.
The Beni difference
Beni's proprietary washing technique creates a super soft, luxe texture and finish. Each finished rug is washed and dried up to 5 times.
Looking for a different pattern?
Introducing 12 exclusive styles by style trailblazer Athena Caldereone (a.k.a. Eyeswoon). Presented in custom dyed sun-faded tones of sienna, sage, fawn, desert rose, and the perfect shade of bone. The patterns and forms spring from the architectural shapes and palette of Mexican Architect Luis Barragán, the irregular repetitions of painter Agnes Martin, and the restrained yet powerful use of color by artist Ethan Cook.
"It's honestly already my favorite rug I own. I told my friends they need to come over to check it out cause in no way can i describe how soft it is."
"The rug arrived today - the quality is incredible, colors beautiful, design just perfect. Thank you!! I am so happy."
"This will be my 4th Beni Rug!"
"Perfect in front of a roaring fire."
"Thanks a lot for the beautiful rug!! We already love it! It overmatched our expectations!"
Handwoven in the Atlas—customized by you.
When you place your one-of-a-kind order, we pass it along to the same community of shepherds, dyers, and weavers that have been creating rugs together for generations.